About us

We've spent years building and running B2B companies before this one. When it came time to move to Dubai ourselves, we got a first-hand look at just how many moving parts — and how many middlemen — stand between a customer and a fair deal on something as basic as a car.

directcars.ae exists to close that gap. We built it for the customer, not for ourselves: our promise is that we don't take a single extra fee beyond what's fair, and we cut out the middleman wherever we can, so the savings that would've gone to another layer of commission go to you instead.